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Notes from inside the work

On what we're building — for clients, and for ourselves — written from inside the actual work rather than about it from a distance.

We write about three things: the operational details of building for Indian small businesses — GST compliance, payment integration, that kind of thing — the actual tradeoffs behind stack decisions like Blazor Server versus WebAssembly, and straight answers on what things cost, since most of what's published on that is either agency lead-gen or years out of date.

No brand posts, no "thoughts on the industry," and nothing written to hit a content calendar — each post exists because we ran into the problem directly, usually while building something for a client or for ourselves, and wrote down what we'd want to have read beforehand. Posts show up irregularly rather than on a fixed weekly cadence.

Each one tries to include something you'd only know from having actually shipped the thing — a specific rule that trips up GST invoicing software, the real hosting cost difference between two Blazor render models, an honest, sourced number for what a custom software build actually costs in India right now. If a post doesn't clear that bar, we don't publish it.

Latest

What a Custom E-Commerce Build Costs in India (and When Off-the-Shelf Wins)

Real planning ranges for custom e-commerce development in India, and the signals that tell you when Shopify or WooCommerce is the better call.

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